EVIDENCE-BASED INNOVATION
I empower organizations to make strategic decisions grounded in real customer insights and rigorous evidence.
I started my practice because I kept seeing companies make big decisions on assumptions: launching products, entering markets, building brands based on what they believed customers wanted rather than what they actually do.
My work sits between research and strategy. I talk to real people, find the patterns that matter, and turn them into decisions teams can act on: what to build, who it's for, and how to bring it to market.
I've done this for global brands like Nestlé, Kraft Heinz, Danone and AB InBev, and I work the same way with smaller companies. The questions are the same, the scale is just different.
The core problem I solve: helping teams stop guessing and start deciding with evidence.
Services
Consumer & Market Research
Qualitative and quantitative research to understand what your customers actually think, need and do — interviews, focus groups, diary studies and surveys.
Innovation & Concept Development
Turning insight into ideas. Ideation workshops, concept development, and structured evaluation so you build what has a real chance of working.
Concept Testing & Validation
Testing ideas with real customers and decision-makers before you invest — so you know what to proceed with, what to adjust, and what to stop.
Go-to-Market Strategy
Defining who a product is for, how to position it, and how to launch it — grounded in evidence rather than assumption.
Customer Journey & Experience Design
Mapping how customers move through your product or service to find the friction points and the moments worth designing for.
Available as a focused sprint, ongoing support for teams and agencies, or a full end-to-end project.
Not sure where to start?
Strategy Call — 30 minutes
A short call to understand what's really going on and where you most need clarity. If it looks like a fit, I'll follow up with a proposal for how I can help.
CURATED PROJECTS
Ways to Work Together
Every engagement starts with understanding the real question first. From there, we find the right shape for it: a short sprint, ongoing support, or a full program from insight through implementation.
Start with a Sprint
1-6 weeks
Get a clear answer on one specific question — what your customers actually want, how to position a launch, or both. Sized for one decision, not a full overhaul.
Full Project
8-12+ WEEKS
From first insight to a plan your team can run with. Research, direction, and next steps.
Ongoing Support for Agencies & Teams
Ongoing, monthly
Research and strategy support for agencies and teams running full programs
Each engagement is tailored to your specific decision-making needs.
Connect with Maria
Ready to uncover actionable insights? Reach out to schedule a consultation or discuss how I can help your business make evidence-based decisions.
maria.danci@gmail.com