EVIDENCE-BASED INNOVATION
I empower organizations to make strategic decisions grounded in real customer insights and rigorous evidence.
I started my practice because I kept seeing companies make big decisions on assumptions : launching products, entering markets, building brands based on what they believed customers wanted rather than what they actually do.
My work sits between research and strategy. I talk to real people, find the patterns that matter, and turn them into decisions teams can act on: what to build, who it's for, and how to bring it to market.
I've done this for global brands like Nestlé, Kraft Heinz, Danone and AB InBev, and I work the same way with smaller companies. The questions are the same, the scale is just different.
The core problem I solve: helping teams stop guessing and start deciding with evidence.
Services
Consumer & Market Research
Qualitative and quantitative research to understand what your customers actually think, need and do — interviews, focus groups, diary studies and surveys.
Innovation & Concept Development
Turning insight into ideas. Ideation workshops, concept development, and structured evaluation so you build what has a real chance of working.
Concept Testing & Validation
Testing ideas with real customers and decision-makers before you invest — so you know what to proceed with, what to adjust, and what to stop.
Go-to-Market Strategy
Defining who a product is for, how to position it, and how to launch it — grounded in evidence rather than assumption.
Customer Journey & Experience Design
Mapping how customers move through your product or service to find the friction points and the moments worth designing for.
Not sure where to start?
Strategy Session — 90 minutes
A focused working session to pressure-test an idea, sharpen a positioning, or figure out what you'd need to learn before committing budget. You bring the challenge, I bring the questions and the structure.
You leave with a clear point of view, a written summary, and a recommended next step.
CURATED PROJECTS
Connect with Maria
Ready to uncover actionable insights? Reach out to schedule a consultation or discuss how we can help your business make evidence-based decisions.
maria.danci@gmail.com