Nestlé : What women actually needed at three life stages — turned into a launch strategy.

Go-to-market Strategy ; Consumer research The challenge: Nestlé wanted to launch a functional food range for women but needed to know what women navigating menstruation, pregnancy, and menopause genuinely wanted — not what the brand assumed. What I did: Ran in-depth interviews and focus groups with women across the US, layered with supermarket placement research and trend analysis, then translated it all into a launch strategy. The outcome: A full go-to-market strategy with clear positioning and product recommendations for each life stage — grounded in real behavior, not guesswork.